SelphieBong was established in 2007 as Haute Couture Designer for beauty pageant in house designer. SelphieBong started from a very humble beginnings by opening made to measure couture pieces in a small apartment room.
In 2009, SelphieBong finally opened its first ready to wear store in Bali, specializing in individually draped classic signature dresses made with the finest fabrication.
SelphieBong is the only Indonesian label to be attached with and representing Indonesia in Eco Chic Green to Greener in Hong Kong, Milan, Paris, Singapore and Shanghai, as well as in the United Nation Year of Biodiversity in Geneva as one of 15 world designers. SelphieBong has been featured in International media as Indonesian Eco Fashion Icon for producing Ethical Fashion with Zero Waste method.
Until today, SelphieBong has dressed thousands of high fashion socialites, beauty queens, professionals and the royal families spanning across the globe in their best aesthetic form.